Who Owns Your Brand?
Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?” Do companies own their brand or do the customers own the...
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Meeting of the New Marketing Minds, Part 1
Last week I was fortunate to have attended the New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. There was certainly no shortage of information and knowledge sharing going on during...
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Social CRM Rocks
You have to admit that we social media types really like to rock out. At the recent Rockstars of Social CRM event hosted by Chris Brogan and produced by Radian6, some of the “rockstars” of CRM were...
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Persuasive Picks for the week of 03/29/10
10 Signs You’re a Social Media AddictCIO.com’s Kristin Burnham shares the results of a recent Retrevo Gadgetology survey that shows how addicted people are to their online social communities. She also...
View ArticlePersuasive Picks for the week of 05/10/10
Making Time For EvolutionThere are plenty of excuses for not integrating social media into your marketing strategy, but more often than not it comes down to resources or time. Amber Naslund from...
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Persuasive Picks for the week of 04/04/11
The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social...
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“Influencers Who Inspire” Our Latest Interview With Jason Miller Of Marketo
Jason Miller serves as senior manager, social media strategy at Marketo. He leads the company’s social media efforts, focusing on optimizing social for lead generation and driving revenue. He is a...
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